resources to allow the user to actively participate in the content we produce, which becomes a very pleasant experience for the audience.
An example of interactive content is the ROI calculator that we did in Rock Content, in which we managed to know how efficient the strategies implemented by the users who visit us have been:
Analysis and measurement
Imagine the world in the 1960s, when the business model for marketing and advertising agencies was taking off.
In this period, there were few methods of measuring the effectiveness of advertising campaigns and targeted advertisements.
We can say that, until the advent of the Internet, a lot of money was wasted in inefficient actions.
In the end, if you can't measure whether a customer was convinced by your marketing activities to buy a product or service, it's hard to say that your strategy was effective.
In the Welt der online marketing agentur nürnberg, obtaining and analyzing data is a fundamental process for the continuous improvement of a strategy.
Happily, today absolutely everything must have a proven return. Metrics such as Return on Investment (ROI) and Cost of Customer Acquisition (CAC) can and should be analyzed in real-time.
Thus, companies can quickly identify flaws by putting optimizations into practice, which could not be imagined a short time ago.
